Surely not every pricing plan is as complex as a comparison of sophisticated 4K TVs or digital cameras, yet often pricing plans have plenty of fine intricacies and caveats of their own - hidden somewhere between tooltips, tabs, scrollable panes, and sizeable accordions. In fact, many design patterns discussed there are very much applicable to pricing plans as well, so please take a look there first and come back afterward. Now, this doesn’t sound like a particularly challenging task at first, does it? After all, we’ve seen something quite similar already with our good ol’ feature comparison tables. We should also allow users to highlight differences between the plans and probably provide a fully-fledged feature comparison matrix. For such a table, we should probably consider addressing specific groups with appropriate plan’s names and descriptions. All plans are designed for different audiences, vary in features, include some customization options, and are available in various currencies. The page is intended for a product that has four different pricing plans. Imagine that you need to design a pricing page. Let’s explore some design patterns, guidelines, real-life examples and best practices on how to design a better pricing page. Pricing pages can be complex and confusing.
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